Gamynia snaffles World Poker Tour assets

CrunchPoker Staff - 4 Aug 2009

Investment group Gamynia Limited will fork out $9,075,000 for a chunk of the World Poker Tour’s assets.

Although certain assets and cash investments will remain part of the WPT, Gamynia will assume its operating assets including television rights, sponsorship, distribution and licensing units upon purchase.

Gamynia will also team up with gaming marketing company Hardway Investments to promote the WPT brand. Hardway have experience working with the Titan Poker and the Playtech software.

The deal is set to go through this autumn, pending the agreement of other major shareholders. The WPT will surrender its television library, but retain profits made from Season 4, 5 and 6 of the World Poker Tour.

President and CEO of WPT Enterprises Steve Lipscomb exclaimed, ‘We believe this transaction will enable the World Poker Tour to realize its full potential across both its existing businesses and the lucrative online gaming market. Gamynia and its partners possess highly complementary resources which will help it invest in and effectively integrate with the World Poker Tour efficiently and profitably’.

The World Poker Tour has boomed in popularity since its inception a few years ago. Presented by the charismatic duo Mike Sexton and Vince Patten, ‘stops’ recruit stellar fields and guarantee monster prize pools. Aggressive Dane Gus Hansen still holds the record for the most WPT titles with 3.

 






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